Reseller Program
Sell outcomes. We'll run the cloud behind them.
Margins on wholesale, deal registration that holds, and our engineers delivering under your brand — in any country we operate, from one portal and one agreement.
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10–30%Margin on the wholesale price you pay us
Recurring platform, managed services, licences and projects each carry their own rate — all four are published in the tier table below.
60–180 daysDeal registration protection, by tier
Registered opportunities are stood down from our direct team for the full window, extendable while the deal moves.
ZeroInfrastructure, NOC or joining fee you carry
No datacentre, no on-call roster, no fee to join and no minimum commitment at Registered tier.
Which partner are you?
Two ways to work with us — pick one, or run both
One application covers both. The model decides who invoices the customer and who delivers, not how welcome you are.
Reseller
You own the customer
You buy wholesale, set your own sell price and invoice your customer. We stay invisible unless you want us on the call.
Invoices the customerYou
DeliveryUs, under your brand or ours
Margin10–30% of wholesale
Referral
You introduce, we close
Pass a qualified opportunity to our team, stay in the loop, and take a fee when it lands. No credit line, no billing operation needed.
Invoices the customerUs
DeliveryUs
Fee% per transaction
Why partner with us
A cloud practice you can launch this quarter
Sell outcomes
Lead with disaster recovery, AI infrastructure or an industry cloud instead of a price list of virtual machines.
Margin that survives renewal
Renewals pay the same rate as new business, and stay with the partner who registered the deal for as long as they hold the account.
Delivery you can commit to
Our engineers deliver and operate — with the 99.99% platform SLA and service credits behind what you sold.
Your own listings
Publish into CloudSouq across Experiences, AI Services, Service Listings and Licences — your brand, your price, our billing.
No territories
Sell in any country we operate. Sovereignty follows the workload.
You are not boxed into a geography. Pick the location per customer at provisioning time in the same portal — residency, jurisdiction and isolation follow that choice, and your margin doesn't change with the flag.
✓One agreement and one portal cover every country we operate in — no per-country contract, no territory to be granted.
✓Choose the location per customer at provisioning; residency, jurisdiction and isolation follow that choice for the life of the workload.
✓Margins are identical in every location — you never lose rate for selling across a border.
✓No exclusivity: we don't lock a geography to one partner, and we don't stop you following a customer into a new one.
Live regionsfull catalogue
Dubai AZ1Dubai AZ2RiyadhBahrain
Edge locationslatency and delivery
Abu DhabiMumbaiSingaporeMilanFrankfurt
Coming onlinesell now, provision at launch
LagosNairobi
New countries are added to the same catalogue and the same agreement — no new paperwork, no re-registration, no exclusivity to negotiate.
Program tiers
Four tiers, compared line by line
Every margin below is a percentage of the wholesale price you pay us — not a discount off a list price you have to defend. Higher tiers include everything from the tier before.
What you getRegisteredNo commitmentSilver5+ active customersGold15+ active customersEliteBy invitation
Margin — % of the wholesale price you pay us
Platform flat feeCompute, storage, network, security10%15%22%30%
Managed servicesDay-2 operations run by our engineers8%12%18%25%
LicencesMicrosoft, VMware, Veeam, Red Hat — vendor-capped5%5%7%10%
Projects & professional servicesYou sell it, we deliver it10%12%15%20%
Renewal marginSame rate as new business, retained by the winning partnerFull rateFull rateFull rateFull rate
Protection
Deal registration windowDecision within 2 business days of submission60 days90 days120 days180 days
Direct-sales stand-downWe don't quote a registered opportunity direct✓✓✓✓
Renewal ownershipRenewal follows the relationship, not the vendor✓✓✓✓
Price protection on quotesWholesale price held while your deal is live60 days90 days120 days180 days
Enablement
Partner portal & catalogueQuote, register, order, report✓✓✓✓
NFR / demo creditCapacity for demos, labs and proofs of concept$500/mo$1,500/mo$3,000/moCustom
Pre-sales architectSizing and architecture on live dealsSelf-serve + NouraSharedDedicatedEmbedded pod
Deal deskPricing, bid and commercial support—Business hoursPriorityNamed desk
Named partner managerOne person accountable for your business—✓✓✓ + exec sponsor
White-label deliveryOur engineers under your brand——OptionalIncluded
Marketing fundCampaigns, events and joint stories—Campaign kitsUp to 3% of net newCustom
Business reviewPipeline, margin and roadmapAnnualQuarterlyQuarterlyMonthly
Commercials
Payment termsFrom invoice datePrepaid15 days30 days45 days
Credit lineSubject to financial review—On approval✓✓
Annual wholesale commitmentSets and holds the tierNone$70k$275kCustom
Tier is reviewed on active customers and wholesale value, with one quarter of grace before any change takes effect — you are never demoted mid-contract, and registered deals keep the margin they were registered at.
Deal economics
One deal, in numbers
A mid-size DR and hosting deal at Gold. Wholesale is what you pay us; the margin is yours before you add your own services on top.
The customer signs a 36-month term; your margin repeats every month of it, including renewals.
You keep 100% of any service you deliver yourself on top — assessment, change management, application work.
Licences sit at the vendor-capped rate, so they dilute the blended margin — it's shown here rather than hidden in an average.
LineWholesaleRateMargin
Platform flat fee$12,000/mo22%$2,640
Managed services$3,200/mo18%$576
Licences$1,600/mo7%$112
Migration project$16,000 once15%$2,400
Per month
$3,328
Year one
$42,336
Over 36 months
$122,208
Rules of engagement
Do we compete with you? Here it is in writing.
We sell direct and through partners. The line between the two is a published rule, not a conversation you have to win each time.
Register in the portal2-day decision
Submit the customer, the workload and the value. You get an accept, a decline with the reason, or a conflict notice within two business days — never silence.
If we're already thereTold up front
If the account is already ours or registered to another partner, we say so immediately and tell you what is still open. We don't shadow a deal you've invested in.
Direct team stands downFor the full window
On a registered opportunity our direct sellers stop quoting, and inbound requests from that customer are routed back to you. The window extends while the deal shows movement.
Renewals stay yoursFor the life of the account
The partner who won the customer keeps full margin on every renewal and expansion while they hold the relationship — no rate decay, no hand-back at year three.
Who owns whatIn writing
You own the commercial relationship. Your customer owns their data and tenant. We own the platform and the SLA behind it — and we don't market to your customers without you.
If it goes wrongNamed escalation
Conflicts go to your partner manager, then the channel director, with a decision inside five business days. If we breach the rules on your deal, the margin is honoured anyway.
Commercial terms
Billing, credit and the exit — before you ask
Invoicing
You bill the customer
We invoice you at wholesale on a single monthly statement per customer. In the referral model we invoice the customer and pay your fee.
Currency & tax
USD, AED or SAR
Billed in your chosen currency with VAT applied per jurisdiction. Wholesale prices don't move with exchange rates mid-term.
Payment & credit
Prepaid to 45 days
Terms improve with tier. A credit line is available from Silver on financial review, so you're not funding customer growth from cash.
Price protection
60 days on wholesale
Quoted wholesale prices hold while your deal is live, and any wholesale change carries 60 days' notice. In-flight contracts are honoured to term.
Commitment
None to start
No joining fee and no minimum at Registered. Annual commitments only exist to hold Silver and above, reviewed quarterly with a quarter of grace.
Exit
90-day transition
If either side walks away, tenants transfer to the customer or a new partner with data and configuration intact. No hostage clause, no exit fee.
Security, compliance and audit evidence for your customers' due diligence sits in theTrust Centre. Contract documents:Terms·SLA·Data processing·Acceptable use.
Enablement
Your team sells. Our team delivers.
Enablement is free and role-based — two days for sales, four for pre-sales, no exam fees. Nothing on this list is a certification you must pass before you can transact.
“Send me the requirement — I'll return a sized architecture and an indicative price while you're still on the call.”
Partner portal
Quotes, deal registration, orders, tenants, SLA reports and statements in one place.
Deal desk
Architecture, pricing and bid support on live opportunities — same business day at Gold.
Free role-based training
Two days for sales, four for pre-sales, no exam fees and no certification gate before you transact.
NFR & demo capacity
Standing credit at every tier for demos, labs and proofs of concept, so pre-sales never eats margin.
Co-marketing
Campaign kits, event support and joint customer stories — funded from Gold.
White-label delivery
Sell packaged experiences under your brand; our engineers deliver and report underneath.
Partner portal
Quote, register, order, report — one place
Drop a partner portal screenshot
✓Build a quote from the wholesale catalogue and export it with your own branding and margin applied.
✓Register a deal and track the protection window and expiry date.
✓Provision and see every customer tenant, per country, with residency shown.
✓SLA and availability reports per customer — the evidence you hand to their board.
✓Monthly statements, credit position and margin earned to date.
✓API access, so quoting and ordering can sit inside your own systems.
Support & escalation
When your customer calls at 2am
You choose who answers first — your desk or ours — per customer. Either way the same 24/7 NOC and SOC sit behind the SLA you sold, and the escalation path has names on it.
SeverityWhat it meansResponseCoverage
Sev 1Production down or data at risk15 min24×7×365
Sev 2Degraded service, no workaround1 hour24×7×365
Sev 3Impaired function with a workaround4 business hoursBusiness hours
Sev 4Question, change or advisoryNext business dayBusiness hours
Platform availability is 99.99% with service credits defined in theSLA— credits flow to you, and you pass them to your customer under the same terms.
You choose who answers first
Keep L1 in your own service desk, or hand the whole tier to us per customer. Both are contracted, and you can switch at renewal.
24/7 NOC and SOC
Monitoring, patching, incident response and security operations run continuously by our engineers — the same team behind our direct customers.
Arabic and English
Support, documentation and escalation in both languages, in regional business hours for Sev 3 and 4.
Escalation with names
Partner desk → your partner manager → channel director, each with a published response time. No ticket black holes.
Check us out first
Don't take our word for the program
Ask for a reference call with a partner in your segment, and read the evidence pack your customers' auditors will ask for — before you commit anything.
Reference call
Talk to an existing partner in your segment about margin, delivery quality and how we behave on a contested deal — arranged before you sign anything.
Request a reference call →Trust Centre
Certifications, audit reports, security posture and data-residency evidence — the pack your customers' risk teams will ask you for.
Open the Trust Centre →Run a real pilot
Use your NFR credit to build a working proof of concept for your first opportunity, with an architect alongside you.
Architect a solution →Partners already selling YallaCloud
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How to join
Four steps to your first deal
No fee to join, no minimum commitment at Registered, and nothing to sign before the qualification call.
01Day 0
Apply
Share your market, customer base and the outcomes you sell today. Two business days to a reply.
02Week 1
Qualify
A 30-minute call to agree model, tier and target solutions — and to answer the commercial questions properly.
03Week 2
Enable
Portal access, wholesale pricing, NFR credit, role-based training and your first joint pipeline review.
04Week 3+
Transact
Register the deal, we design and deliver, you own the customer and the renewal.
Apply to the Reseller Program
The partner desk replies within two business days with a tier recommendation and a qualification slot.
Partner desk
partners@yallacloud.comApplications answered in 2 business days; deal questions same day.
How you want to partner
We use this only to assess and contact you about the partner program.
Partner FAQ
The questions channel teams actually ask
Yes — and the rules of engagement above say exactly what that means for you. Register the opportunity and our direct team stands down for the full protection window.
We tell you within two business days, including what's still open — a new workload, a new country, a managed-service layer. We won't let you invest in a dead deal.
You do, in the reseller model — we invoice you at wholesale. In the referral model we invoice and pay your fee, so you need no billing operation.
No. Training is free and role-based, and nothing is gated behind an exam. Our engineers can deliver everything you sell until you choose to build your own bench.
Yes. There are no territories — pick the location per customer in the portal, and sovereignty follows the workload. Margin doesn't change with the country.
Vendor-capped: 5–10% by tier for Microsoft, VMware, Veeam and Red Hat. We publish it rather than blend it into an average that misleads your business case.
From Gold. Portal, reports and SLA documents carry your branding, and our delivery pod works under your name in front of your customer.
A 90-day transition. Tenants move to the customer or a new partner with data and configuration intact — no exit fee, no hostage clause.